The Copywriter Consultant will create original, compelling copy for a wide variety of platforms and audiences. Reporting to the Director of Marketing, you are responsible for the execution of all communication strategies.
· Draft and revise content for various communications platforms with the tone and character of Hayes Locums including but not limited to web, email campaigns, social media, advertising collateral, video scripts and story boards, and media relations.
· Partner with the marketing agency to find integrated visual and copy solutions
· Work closely with the Director of Marketing to provide translation of copy for various platforms and purposes, and modify content based on constructive feedback delivered from data and analysis
· Support the business in the development of communications strategies to achieve the ROI business objectives (i.e. lead generation, increased consultant autonomy etc.)
· Manage the email campaign communication from beginning to end including content creation and insertion into platforms
· Daily translation of analytics to refine and measure brand character and tone
· Monitor internal and external best practices to ensure correct account spend and identify new opportunities